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VL Life Blog

Grooming Tips For Men

Although as women we may envy the male population for being able to ‘roll out of bed’ and go, sometimes, guys need a little cosmetic help too. Good grooming habits don’t come naturally, a lesson that teenage girls learn quickly! Boys don’t necessarily go through the same life stages, so as an adult, your man may need some advice from the experts.


Occasionally, a pimple may surface that requires camouflage, or out of control brows need taming. Give him this cheat sheet of tips on how to perfect his look with hardly any effort! He’ll thank you eventually.

Grooming Tips for Men - Vincent Longo Cosmetics

Apply the shave cream of your choice, keeping in mind that sensitive skin happens to men sometimes. If your skin tends to be reactionary, seek out soothing products with minimal ingredients and without fragrance. You’ll want an emollient cream or foam to protect and lubricate, helping the blade to skim over the surface. Aloe Vera is a great addition, and if you use a brush for application, remember to move in a circular motion to spread it evenly. Shave with downward strokes to avoid nicks and cuts!

Grooming Tips for Men - Vincent Longo Cosmetics

If you have a beard of any kind, you will need to shave in an outline around the area for a neat look. For those with just a patch of hair here or there, or some suitable scruff, trim facial hair using a small grooming scissors. You may also need to invest in a beard trimmer to keep everything in check and at the desired length.

Grooming Tips for Men - Vincent Longo Cosmetics

Comb the hairs upwards first, so that you can more easily see what hairs require trimming. Keeping close, use the small grooming scissor to carefully trim brow hairs that appear too long. Next, tame brows for the day with VL’s Bi-Brow Powder Pomade, which has a sheer, totally natural finish. Use the #10 Brow/Lash Comb to contour and shape the individual hairs, for a polished and controlled volume that stays in place!

Grooming Tips for Men - Vincent Longo Cosmetics

Water Canvas Primer is an oil-free, transparent gel that allows your pores to breathe. Created with a patented process of 81% microwater infused with seaweed extract, this primer forms a flexible cushion treating skin with anti-oxidants and hydration. Conditions your skin and provides a smooth base. Apply to the face by dabbing onto forehead, cheeks, nose and chin, then blend out with fingers.

Grooming Tips for Men - Vincent Longo Cosmetics

Our Ultra Light Tinted Moisturizer + Crème Concealer offers sheer-to-medium coverage to give men’s skin a radiant, soft, and smooth-looking appearance that looks as if you are wearing nothing at all! Enhanced with Mimosa to help plump skin, and Jojoba and Sunflower to help replenish, this amazing, easy to use product also protects skin from the sun’s harmful, damaging rays with a broad spectrum SPF 20 UVA/UVB sunscreen.

Ingeniously packaged with an antioxidant-rich, color-coordinated professional level Crème Concealer in the cap, it’s the perfect man-friendly tool to create a flawless complexion. Select a shade in a color as close to your own skin tone as possible, and apply the concealer using the #25 Concealer Brush to conceal any dark circles, redness, or blemishes. A little concealer goes a long way, so load the brush with a small amount and then apply with a patting motion. Don’t forget to blend around the area with your fingertips afterwards to eliminate any harsh lines.

Grooming Tips for Men - Vincent Longo Cosmetics
Produce a naturally smooth, even exterior by applying the Tinted Moisturizer to all over your face, or, if you have facial hair, just rub some in on your cheeks, forward and nose, avoiding the beard. VL’s Wedge Sponges have two angled tips, allowing you to reach into all corners and crevices, such as the area around your nose.

Grooming Tips for Men - Vincent Longo Cosmetics

Using the Powder Puff along with our Velour Pressed Powder, try to just roll the puff over your face to distribute. This will not only help to set the moisturizer and concealer, but will suck up any excess shine in the t-zone (forehead, nose). Multi-toned shades help create a sheer, natural looking complexion and it can be applied over moisturizer, concealer, or even bare skin.

Grooming Tips for Men - Vincent Longo Cosmetics

Seek out a matte product if you want a golden glow, any shimmer or pearl is best left for the girls. You can add warmth and dimension to the face with La Riviera Matte Bronzer in Sun-Kissed for the healthy, soft matte look of a natural tan. Formulated with the perfect balance of red and brown tones to create the most natural color, La Riveria blends seamlessly and can be used all year long!

Tip: Swirl the #30 Deluxe Powder Brush around in the bronzer, tap excess product off and then apply to the outer parts of the face (forehead, cheekbones, along the jaw and blend downwards onto your neck.)

Grooming Tips for Men - Vincent Longo Cosmetics

Apply Cushion Lips to dehydrated, chapped and irritated lips as needed or prior to environmental exposure. This conditioner soothes, softens, heals and protects lips against UV sun light exposure with SPF 20 and keeps lips hydrated for hours!

Lastly, formulate a hair plan of attack and style away! Gels and waxes provide subtle control, whereas clays, pastes and molding compounds make for more dramatic spikes and separation. Serums and creams can help to control the effects of humidity and control flyaways for pliable hold. Experiment and come up with a daytime look for work and something more funk-tified for a night out!

Grooming Tips for Men - Vincent Longo Cosmetics


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