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VL Life Blog

Mauve Eyes

Mauves are trending! It’s not pink…it’s not purple…it’s the most subtle interpretation of each shade that combines to create a color for the lid that is universally flattering. Softly sophisticated eyes are enhanced by the neutral undercurrent of gray tones that exist within mauve colored shadows, making this an easy trend that works for everyone!


Mauve Eyes - Vincent Longo Cosmetics

Begin with our One-Two-Three Trio Eyeshadow in Autumn Rhythm, a pretty palette that offers several shades of mauve in varying degrees of color depth; a pale shimmer, a medium tone with a hint of subtle pearlessence, and a darker matte color for contouring within the crease. Using a small brush, such as the #18 Small Eyeshadow Brush, pat the “two” medium color on to the lid and blend it out so that the line of shadow doesn’t just abruptly stop!

Next, use the darkest purple shade from the Pearl-To-Matte Trio Shadow Palette in Genesis, or select any neutral deep amethyst shade from your current make up kit, but avoid any color with too much of a red cast to it! Again, using the #18 Brush, add the color within the crease to create dimension.

Highlight the browbone using a #22 Large Eyeshadow Brush with the “two” color from the Autumn Rhythm Trio, and for an additional lifted look, sweep a bit of the lightest color, “one,” just underneath the brow.

Mauve Eyes - Vincent Longo Cosmetics

Now define the lower lashline by drawing a line of color with the middle “two” shade from the Autumn Rhythm Trio, using a #12 Liner/Brow Brush. Dust this color under your lashes from the outer to inner corner. To build the appearance of a more distinct outer edge, paint a line as close to the lower lashes as possible using the #12 Brush and the purple “#3” color from the Genesis Trio Pearl-to-Matte Eyeshadow compact. Move the darker color from the outer edge into the middle area of the eye.

Mauve Eyes - Vincent Longo Cosmetics

For a monochromatic mauve eye, line the upper lashline with a plum toned pencil. Try the “Raisin” end from our Duo Eye Pencil in Raisin Carnet/Esmerelda, which features two complementary shades allowing you to create a variety of eye looks. It’s great for blending and smudging because the velvety color glides right across your lid!

To emphasize contrast, add a pop of brightness into the waterline with Pro Waterproof Pencil in Ivory. The highly pigmented formula offers extreme long wear with stay true, stay put, color that’s perfect for the inner eye rim.

Mauve Eyes - Vincent Longo Cosmetics

Finish the look off by curling those lashes! The upward sweep will open up the eye and leave you with dramatic length, yet without all the false lash fuss! Start from outer corner using our Mini Lash Curler, and clasp a small section of your lashes, as close to the root as possible. Squeeze the device gently to avoid pinching delicate skin of lash line! Apply pressure and hold curler in place for 15 seconds, then release.

Lastly, apply Volume Plus Mascara, for full body, high volume lashes in a single stroke! The rich, creamy base contains peptides to increase lash thickness, strengthen and promote lash growth.

Mauve Eyes - Vincent Longo Cosmetics


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