Creme end - Coat the brush with creme or powder and use light strokes to build product over area requiring coverage.
Liner end - For liner, dip end in product and wipe excess product off at the edge of pot. Place angled brush against base of lashes and draw along lash line for a clean line. For brow, dip end in powder or creme and use short strokes to define the shape and mimic the appearance of natural brow hairs.